The Staying inn with DFS

Campaign overview:

The autumn period for DFS is known internally as GXD – short for Guaranteed Xmas Delivery. In other words, encouraging consumers to order a sofa that will be handmade to order and delivered in time for Christmas.

 For GXD in 2018, DFS were creating an integrated activation called The Staying Inn. Taking over a space in the restaurant Tanner and Co in London Bridge for ten days, and creating an experience that would provide visitors with all the glamour and excitement of a night out, with all the cosiness and comfort of a night-in.

THE TALENT:

Visitors enjoyed a menu devised by Masterchef winner Kenny Tutt, before retiring to relax on some comfy DFS sofas, all in the same space. The Spaces were styled by top London interior designers 2LG Studio.

THE Delivery:

One of the main threads of The Staying Inn was all around food, so I was creating some content to live on DFS.co.uk and on social that would create a link between DFS and culinary inspiration. My main aim was to capture both quality food and interior photos, along with press and pr portraits of Kenny Tutt and 2LG Studio.